Hello,

Welcome to Auraété – Chouchous Évocateurs d'Été

We are thrilled to introduce Auraété, a brand born from a deep love for travel, beauty, and heartfelt connections. At Auraété, we craft timeless, high-quality hair accessories that evoke cherished memories of spring and summer escapes from around the world. Our scrunchies are more than just hair ties—they capture the essence of sunlit adventures, offering a touch of elegance that transports you to the most magical destinations.

Our Ethos
As a new brand, we pride ourselves on doing things differently. Unlike many brands that rely on bulk-buying and dropshipping, we take a thoughtful approach. Every scrunchie is designed in-house and meticulously handcrafted by artisans in the UK. Inspired by vivid memories of unforgettable places, we transform these experiences into beautiful, wearable pieces meant to bring joy to you and your loved ones.

A Personal Touch
At Auraété, we believe in the power of small, thoughtful gestures. Every order is presented in a luxury gift box, complete with a personal, handwritten card—perfect for gifting or as a special treat for yourself. Our packaging reflects the care and detail that goes into every piece, creating an experience as delightful as the product itself.

Our Fabrics
We care about your hair as much as you do. That’s why our scrunchies are made from luxuriously soft fabrics—like silk and velour—designed to be gentle and protective, preventing damage and tangling so you can confidently wear them all day.

Handcrafted in the UK
Each scrunchie is lovingly handmade in the UK by skilled artisans, ensuring the highest standards of quality. From concept to completion, we oversee every step of the process, making sure each scrunchie is as beautiful and unique as the place that inspired it.

Auraété & The Exotic Matter Circle
Auraété celebrates your uniqueness and elevates everyday moments through its participation in the Exotic Matter Circle . Members enjoy exclusive access to specially curated hair accessories, early previews of new releases, and intimate glimpses into the artistry behind each creation. Together, we redefine luxury through thoughtfulness, craftsmanship, and personalized experiences. [Discover the Exotic Matter Circle →]

Thank you for being part of our story. We look forward to accompanying you on this journey of beauty, elegance, and self-expression.

Warm regards,
The Auraété Team